Promoting Cycling in the Workplace

Jillian Woolmer
City of Cockburn

I seized this opportunity to promote cycling in normal clothes when we had a photo shoot at the City of Cockburn. They obliged when I asked if the photo could be taken near the bike racks as it was appropriate and related well to Your Move Awards. The resulting photograph was included online in October and also appeared in the latest issue of the paper on December 4!

It is great to see the bikes in the background normalising riding to work. Scott was happy to stand next to a colleagues stylish bike when I asked. I wanted to increase the number of bike photographs in our media library which can be used in the future. While it was not actually his bike, it was a bike that had been ridden to work by another staff member and he was happy to pose as a Vogue model for me!

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Kylie (Your Move)

Hi Jillian, great photo! You do such a fabulous job normalising cycling as an everyday transport option.

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