The right place at the right time

I have managed to get a few staff to test ride e-bikes by placing the bikes in highly visible areas where people are gathering or walking past. Many people are interested in them but have not had the opportunity to ride one. Staff member Michael was just walking by and happened to be in the right place at the right time when I was testing some e-bikes to add to our bike fleet. He was keen to have a go as he had never been on an e-bike before. I am a bike coach so I gave him a quick e-bike overview. I had organised for a photographer from our communications team to take a few photos for the local media so our conversation and ride were captured.

I am riding "Cruisy Suzy" (our older style heavy e-bike) and we bought two more e-bikes after testing bikes from many bike shops. This photograph turned out well as we were in the right place at the right time, perfect weather, authentic smiles as we were really having fun and we managed to get the City of Cockburn signage in the background. The photograph has been used many times now and I have set up many more e-bike speed dates to see if the bike and the bike rider get along. People find it less intimidating as they just have a quick go and see what it is like to ride. Around 20 staff have had a go in this way. Some of them are now using the e-bikes to attend meetings and inspect bike paths. Others have started riding more and bought their partners bikes so they can ride together.