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To celebrate World Bike Day 2021, we held a staff competition to encourage people to ride to work. We also included people who were on holiday or working from home - doesn't matter where you were as long as you were riding. People were encouraged to ride by taking a photo before, during or at the end of their ride, to go into a draw for a voucher (thanks Your Move).
Promoted through our intranet, team chats, meeting room monitors, general hassling in the kitchen, it was also linked to our staff active transport options on-line. We got 4 likes, 1 comment and 116 views.
We only got our regular riders, with 9 staff photos, hopefully a few of those 116 views will be thinking on how they could switch up to active transport (PS - both staff bike sheds were full nevertheless). (PPS - One of our team who wishes to remain anonymous has been riding to work for 31 years!)
This story is related to Advertise and participate in community walking and cycling events (1)
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James (Your Move)
Hi Gav - great to see Freo setting the pace and being the first to post a story on World Bicycle day! You have earned 25 points for getting your staff motivated to join in and for influencing many more. I have also given you another 10 for sharing all the details of your promo.
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