To celebrate World Bike Day 2021, we held a staff competition to encourage people to ride to work. We also included people who were on holiday or working from home - doesn't matter where you were as long as you were riding. People were encouraged to ride by taking a photo before, during or at the end of their ride, to go into a draw for a voucher (thanks Your Move).
Promoted through our intranet, team chats, meeting room monitors, general hassling in the kitchen, it was also linked to our staff active transport options on-line. We got 4 likes, 1 comment and 116 views.
We only got our regular riders, with 9 staff photos, hopefully a few of those 116 views will be thinking on how they could switch up to active transport (PS - both staff bike sheds were full nevertheless). (PPS - One of our team who wishes to remain anonymous has been riding to work for 31 years!)
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