‘No matter the case, Share the Space!’ EMRC launches safety campaign

Tarnika Brewer

The safety of community members who walk, cycle and drive is the aim of the new campaign coordinated by the Eastern Metropolitan Regional Council (EMRC). The campaign focus is on raising awareness around the use of share the spaces by different modes of transport, people with various ability and the elderly.

EMRC CEO Marcus Geisler, launching the Share the Space campaign today, explained its intention is to start conversations around behaviours that could help all users share paths, roads, trails in a safe and enjoyable manner.

When we interact in shared spaces, particularly with different types of transport, we can misunderstand the good intentions of others or demonstrate behaviour that causes confusion or frustration. New mobility equipment including gophers, electric skateboards, electric bikes and scooters are rapidly influencing how the roads and paths are being used.

The Share the Space campaign will be delivered through a series of online videos grouped under four headings, showing different scenarios where misunderstandings of road rules and footpath etiquette can impact on the safety and enjoyment of others.

The campaign has been endorsed by the EMRC’s member Councils: Town of Bassendean, City of Bayswater, City of Belmont and the Shire of Mundaring. It addresses several priorities identified in the EMRC’s Regional Road Safety Plan and Regional Integrated Transport Strategy.

Providing a safe, efficient and effective transport network in Perth's Eastern Region, where all active transport, road and public transport users feel safe, is a priority for the EMRC. Remember: no matter the case, share the space!

For more information and to view the videos, visit www.sharethespace.com.au

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James (Your Move)

Great campaign Tarni - and the videos and posters look really slick! How is the campaign going to be delivered in terms of media and distribution? I have given you 25 points for your campaign plus another 10 points for sharing all the details and materials.

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Hi James, the campaign will be delivered through multiple avenues including: social media (EMRC and external stakeholders), bus advertising over 8 weeks, bus shelter advertising in our member Council areas, media releases, pavement decals, and also print advertising. So there are multiple avenues to increase the reach of the Share the Space message.

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James (Your Move)

Thanks Tarni - I have given you an extra 20 points for the broad range of your media coverage. Keep up the great work!

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