Promoting public transport in your organisation
Many people get to and from work by public transport. In Perth we have an integrated system covering train, bus and ferry services all operated under the Transperth brand. For more information on Transperth network check out their website www.transperth.wa.gov.au
Why promote public transport?
By encouraging staff to use public transport, organisations can:
- Reduce transport impacts and worksite parking demand
- Promote health and wellbeing through physical activity (walking or cycling to stops),
- Make better use of people's travel time and reduce their travel costs.
How to promote public transport?
There are many ways to promote public transport in your organisation.
- Use workplace media such as your intranet, staff newsletters and noticeboards to promote awareness of public transport services and build using public transport as a positive norm.
- Social media groups set up by employees such as a ‘Bike user group’ or ‘walking group’
- Staff inductions and workplace relocation can also provide an opportunity to promote public transport for work-related trips.
Messages to communicate could include:
- Colleagues who use public transport - Use personal profiles to showcase employees who catch the bus, train or ferry to commute to work or for business trips
- Local services – highlight proximity of your workplace to bus, train or ferry services, this could include high frequency services, free transit zone and CAT buses, and the destinations they connect with
- Use your time better – commuting by public transport can provide employees with time they can use, e.g. catching up on social media, reading or relaxing
- Save money – public transport may be cheaper than driving, especially if staff use SmartRiders with autoload
- Help is at hand – Transperth offers many ways to access information including the Transperth website, Your Move Info Line, the Transperth App. Employees can sign up to My Account to manage their SmartRider and hear about service changes. There are many safety measures across the Transperth system too.